FINAL PRODUCTS

Final Product - 'Under The Table' by Fiona Apple

This is me and Olivia's final product for our A2 Film Studies coursework, a music video to the song 'Under The Table' by Fiona Apple. It features our artist Luci from our album 'Projection' and stars Lucy Churcher and Vedaant Jean Paul.

 Digipak - Final Product

We decided to name our artist 'Luci' to keep a simple focus on just our actor's name, with the changing of a 'y' to an 'i' as a nod to Lucifer, going with the red theme of the album cover. This was a reference to the relationship presented in our music video, in which the male character demonised the female character for wanting to be recognised when they were with other people and silencing her. We also decided to name the actual album 'Projection', after the projector scenes which are a prominent feature in the video but also the emotions our artist projects by herself, versus when she is with other people. 

This is me and Olivia's final design for our Digipak and album cover. We took inspiration from the projection scenes in our music video, which we decided to use here to create the representation of our artist. We used the red and blue ink projector videos here as we thought they best represented our video as a whole, especially towards the end of the video in the projector sequence or red and blue. Also, we decided to use the red ink boldly in the front cover of the CD, to create a vivid, striking image that's easily recognisable for our artist. Then we used a faded red with an overlay in the second cover with the song lyric on it which transitioned to the faded blue on the cover where the disc would go. This then turned into the bold blue on the back of the CD with the track names. We wanted to represent the artist's anger but also her vulnerability here. She also shows less of her face in the blue, rather than her full face in the front cover of the album. We did this to reflect the feeling of our music video, which starts angry but then reaches a sense of resolution at the end.

 Social Media website

As part of the A Level music video promotion package, Olivia and I designed a social media website for our artist, Luci. We decided to create an Instagram account as this is something we are both familiar with using and we have seen how other artists have used it to promote their own music. We selected 9 images to build a narrative through our artist's Instagram page. These made her present as quite intimate and personal, someone who expresses her own emotions clearly to her fans and keeps to the consistent colour scheme of red, blue and black for the aesthetic of her new album. These establish a sense of branding for our artist which she uses to connect and engage with her fans. we added a profile picture from the album cover as well as a lyric from the song and a link to the music video so fans can easily access it on this page. We also added some story highlights to serve as extra pieces of the narrative we build through this account, as well as some behind the scenes which fans can watch to see a different, more 'real' side of the artist.

Representation and branding through posts

Through Luci's posts, we were able to introduce the narrative we presented in our music video, which is centred around emotions and the social issue of unhealthy relationships. We began this with a post announcing the album itself, with a hint of the red from the projector sequences in the video to tease what is to come.

We then announced the album name and cover to reveal a bit more of the artist's identity and another piece of the story we are telling. This is the first post with Luci's full face in it, meaning it is the first time she introduces herself into this narrative and connects with the fans. They understand this better now that they have someone to engage with here. 

We also made use of the 'stories' function on Instagram to further connect with our artist's fans. The use of more imagery associates with the new album builds anticipation as it doesn't yet reveal what exactly is happening here. Also, the use of a countdown for the new single creates excitement as it is something fans can respond to by sharing/reposting it. Finally, we used some emojis associated with 'Under The Table' to add some more imagery to the post so fans could guess what the new single is about.

The next part of building representation for our artist was creating a post containing a message to her fans. This adds direct communication between the star and consumers as she shares a part of herself through her work and relates this to an overall message to her audience. Fans are able to relate to her and her journey through music and feel loyal to her through their support for her album.

Olivia and I then created a trailer for our music video, using the 'reels' function on Instagram to create a looping video which fans can access through the profile. This helped boost anticipation for the video, as well as give a few more breadcrumbs as to how we have created representation for our artist. By using clips from the video which feature setting and a glimpse at our artist's internal conflict, we add to a sense of branding being created in this narrative.

View this post on Instagram

A post shared by @luci.is.here

We added the Digipak design as a post to the social media page to show the project in its fully revealed form. This tells the audience exactly what they should expect from our artist now that the narrative of the album has been told. The design creates a sense of branding through the same aesthetic choices of the music video and solidifies the artist's representation in the front cover. We also see the end of this narrative through the blue covers in the middle and back of the Digipak. 

Finally, we posted a tour announcement for our artist. This adds to the brand we have created through her, as she themes the tour around her new album, something a lot of artists do when they go on tour. It also creates a closer connection to fans than any other aspect of the social media page as it confirms that our artist will be performing to fans personally in their different countries and cities. This ensures fan loyalty as they feel they have a connection to the artist if they see them perform in front of them.