Interview with target audience

Interview with our target audience

In order to better understand what our target audience for our music video is, Olivia and I interviewed a few people at school and asked them about what kind of music they consume, how they consume it and how they hear about new music. We then played them a section of 'Under The Table' and asked them about who they think would listen to it and what their expectations would be for a music video of this song. We did this to discover what kind of people would consume our product, so we could modify any initial ideas we had for the video to better fit our target audience.

Our interview

Conclusion

We gathered a few people in our year group whom we knew consumed music regularly and believed it had a big influence over their everyday life, and asked them the questions above. From this interview, we concluded that our music video's target audience is young people, mostly of Generation Z born between 1997-2012. We also concluded that the genre they believed it to fit into the most was grunge and alternative pop/rock, therefore we will need to consider this when it comes to us making our video in order to fit the beliefs and wants of our target audience. When picturing ideas for what expectations they had for a music video, most of the people we interviewed stated similar ideas to ours, with images of and uncomfortable warmth and characters showing potential conflict on screen. Overall, Olivia and I now have a better understanding of who we think would want to watch our music video, as well as their wants, needs and overall expectations for a video of the alternative genre.