Costumes

 Costumes

In terms of costumes for our artist, Olivia and I wanted our characters to be in relatively formal clothing, as they would be presented at a dinner party in the music video. However, we also wanted them to pick what they should wear depending on how they would approach a formal event. We thought this would add variety to the characters' aesthetics on-screen so they would not all look the same and it would possibly give the extras a bit more personality even if they do not have much screen time.

As for Lucy and Vedaant, Olivia and I decided to use colour to our advantage with their costumes.

Lucy

Lucy's costume was a floral blue dress. Olivia and I thought this would be a good idea for our artist as it highlighted how, despite her confidence when she is isolated in the video, she is ultimately a vulnerable character when hosting the dinner party. We wanted it to be clear that she had worn this outfit to present a mask of her identity to the dinner guests and her partner, something that comes out in the projector scenes as she wears purely white, stripping herself of any 'pretend' version of herself and being confident in her own skin. 

Inspiration and conventions

Overall, our artist's costume is unconventional for the alternative genre. A lot of female artists in the alternative genre often present as less feminine in order to present as powerful to their audiences. This is something a lot of female artists traditionally conform to due to the societal perception of masculinity as 'powerful' and femininity as 'weak'. Although not all female artists in the alternative genre do this. An example is Florence Welch, the singer and songwriter of the band 'Florence + The Machine'. Florence wears traditionally feminine clothing, such as long dresses with long sleeves, but still retains a presence and power on stage. 

For Lucy's costume, she served as an inspiration, despite the difference being that Lucy uses her costume to present to guests. However, her power is still there in the scenes with her putting on makeup in the bathroom, still presenting as feminine which is generally unconventional for this genre.